Widen Your Scope
Get Your Project
To a Precise Target Audience
Geofencing is only one tool for creating advertising campaigns. To get the most out of digital advertisements, politicians use geofencing paired with targeted ads. Targeted advertising utilizes big data to place ads based on viewers’ traits. By using targeted ads, a political campaign can focus their ads on where people have been and key demographic information like their age, gender, interests, hobbies, lifestyle, attitudes, and even their political standing. This level of specificity isn’t always useful for companies because it can become too narrow. However, it’s a dream come true for a political campaign to place ads for hyper-specific demographics. Just imagine the power of placing an ad in front of a graduate, who has no party affiliation? Rather than wasting valuable time and effort canvasing with the hope that you might stumble into your target audience, targeted digital ads can ensure that ads find the right person at the right time, every time.
our strategy
Geofence 1,000’s of Potential Audience
In Precise Areas
- Target people in buildings, parks, malls, and particular events (i.e. Conferences, Concerts, Trade Shows)
- Target visitors for 1 – 30 days after they left the event/location
- Serve ads on mobile devices when users are on Apps/Websites
- No physical beacons required for targeting to work
political campaigns
Use Widenit to Help Your Next Campaign
- Successful political campaigns can leverage targeted ads and geofencing to reach out to voters. Targeted digital campaigns can help save time and money without needing a large staff or groups of volunteers. Using geofencing in political campaigns helps you develop and share meaningful messages that resonate with voters. You’re able to share a campaign’s message and theme quickly and effectively. Digital advertisements also allow you to run flexible campaigns. You can quickly and easily run short campaigns that speak to the changing environment and needs of the voters.
- Geofencing Is Targeted Awareness
- Reach your voters in the exact moment they’re ready to have the conversation. This kind of accurate targeting means you can build unique following with more impressions and less wasted spend. Today, location information is the single most valuable piece of data for political campaigns. Instead of using demographics to target their political advertisements, campaigns are leveraging information about people’s habits and behaviours – insights offered by our geolocation data. While campaigns have long employed the digital marketing industry's basic geo-targeting techniques by treating swing and stronghold districts differently, advances in technology have enabled campaigns to target and track voters in new and more precise ways. Tactics commonly used to boost traffic and revenue for private companies have become standard tools of modern campaigns looking to sell their candidates.
- Geofences are virtual perimeters around a point of interest. When a location-enabled device like a mobile phone enters an enclosed area – which can range from a single store to an area with a several-mile radius – it triggers desired actions (e.g., ad displays). The purpose of a geofence is to target your content to a defined area of interest and nowhere else.
our services
What Can We Do?
- Widenit will show you how you can effectively target people based on the issues they face. Targeted messaging is meaningful and will help voters understand where candidates stand on specific issues and in this case, how they will help fix problems.
- With targeted messaging in place, the next step is to make sure it is seen by the right people. To do this, you can use geofencing to build virtual perimeters around the areas where those voters reside. Geofences can be as precise as a ward or be as large as an entire state or even the country. A geofence can also be drawn as small as the footprint of a building.
our passion
A process focused on
Winning together
We approach every project with a purpose-built team of creative specialists, comprised of category experts and culturally-aligned natives. We formulate strategies that define the brands of our partners, pushing the boundaries of human experience in a digital-first world.
marketing
planing
technology
analytics
